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Research papers

Revisiting conjoint

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Marcus Schmidt, Lene Hansen
Company: GfK
September 1, 1997
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Citation

Schmidt and Hansen (1997a, September 01). Revisiting conjoint . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/revisiting-conjoint-


Research papers

An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis

The paper discusses some technical problems of conjoint analysis. A commercial application, concerning consumers' preferences for a specific kind of credit account is described.

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Marcus Schmidt
October 26, 1987
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Citation

Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/an-empirical-evaluation-of-some-aggregation-techniques-and-estimation-algorithms-in-conjoint-analysis